Her discount card is over two years old and has been used once. The original corporation that it sold it to her is long bankrupt, a victim of the financial crisis. The name on the front of the store is the same, but the owners, products and policies are all different. I try to tell her that she has to use the $24.10 all in one purchase, and that I have to take it from her. But this woman demands that she be able to use it in pieces and keep her card. If this woman knew what her request meant: the months of data entry, system reconfiguration and retraining, she might relent. She could buy a decent picture frame for twenty dollars. She could keep the card for some other time when she wanted to spend twenty four dollars and ten cents. She could save her and I the trouble of what she’s about to do.
She sees me across the counter, an actual person. But I’m wearing a store nametag, representing the brand. Now for her, I am the brand. And because I can speak, listen and reason she sees me as capable of changing her situation.
But I can’t. I’m a factotum. I can only serve the corporate policy. I can’t change it. I know the system’s wrong. But I’m here to implement the system.
I don’t see her situation as much different than those of the hundreds of other customers that have passed through our store throughout the month of December. For me she’s just another speed bump, albeit the largest of the day, to get through my shift. I want to solve her problem or tell her that I can’t and be done with her. I’ve got nothing to gain by her satisfaction. I have everything to gain by her leaving me in peace for the rest of my shift.
In reality I’m not much different than the ms-dos point of sale system that we use: I take information in, such as you would like to make a poster. Then I process it, by using the register to tell you that this order will cost $7.99. Then I effect it by taking your money and giving your order to the lab. I can change your order, I can cancel your order, I can double your order but I don’t do anything besides taking the order. The corporation has decided everything about our business, those of us who work for them simply make the connection to the consumer.
Somehow this woman never gets this. She sees her lost investment. She sees a disinterested employee patiently repeating himself. And she decides someone must suffer. And so I do, I suffer her. She insults my attitude, my appearance and my intelligence by endlessly connecting me and the outdated emasculated corporate artifact that is her discount card. She hisses. She raises her voice. She tries to turn employee on employee. She does this for fifteen minutes until she walks out.
When she changes her mind and returns five minutes later to pay for her photos, without her discount card, she declares, “I just couldn’t leave these pictures of my boys with YOU PEOPLE!”